Evaluation

Evaluation- Rosie

1. What aspects of pre-production were vital during the preparation stage of your project?

The treatment was vital for the preparation stages. This is because it contained all the most important information. Deciding on and writing the target audience was vital as it determined the style of our production.

When we drafted our plans, the first thought we had was to target the insert to University students who are new to the area. We wanted the insert to be informative and interesting and most importantly appeal to the target audience. The treatment allowed us to plan all of this information. Our first idea targeted predominantly males. The idea was skate culture in 'Bored of Southsea' and Albert road. Having this idea fell through, we changed the idea to nightlife and things to do in Gunwharf Quays. This used the same target audience as our original idea. This allowed us to target students and feature student deals and inserts within our broadcast.

2. What were some of the biggest challenges that appeared during the filming period?

The biggest challenge we faced was the weather, we found that if we filmed during the bad weather, there would be a safety risk as well as a poor quality of filming. The biggest challenge of the entire project involved the filming period. We could not find any person willing to be filmed on camera. Our original interviewees fell through and this lead to us having a whole folder of detailed pre production work for a production that we could not follow through with. This was the biggest challenge we faced in the assignment. We worked well as a group and used this to our advantage when conducting our filming. We decided to give the project an informal style. We incorporated lots of cutaways and a variety of camera shots in order to make up for this. I feel we overcame the challenge well as a group given the time period we were given after the previous idea fell through. 

3. Describe 3 filming techniques that were used during the production period?

I panned the camera when filming, this is to increase the range of shot and keep the audience interested. Moving camera techniques are more interesting than still shots.

When on camera, the presenter (Emily) was seen in a range of shot types for example a medium close up as well as movement while speaking. This adds interest as well as giving a casual feel to the insert which is perfect for our target audience. I used hand held following the presenter. Long shots were used to set the scene and show the audience the surroundings. We also did a tracking shot to add interest. 

4. Do you think the finished product will communicate effectively with your target audience?

I think the style of the finished product will communicate well with the target audience. This is because it has a casual and informal style.The music used is laid back which works well with the production. The camera angles and cutaway shots add a lot of interest to the insert. The casual yet informative style will attract the target audience. We knew how to work the camera to the advantage of the target audience. This is because we, ourselves, are the same as the target audience. 

5. How was sound recording conducted throughout the production period?

We used part direct address to the camera and part voiceover. The sound was edited into the production in the editing stages of the project. Music was also overlaid. 

6. How effective was the teams management throughout the project?

The teams management could have been improved. Our main issue was that we were let down last minute by Bored Of Southsea. I feel we overcame this issue as a group and we worked as well as we could in order to get a final insert. Unfortunately we were let down by all possible interviewees. We overcame this by generating the style of our insert into a short advert for Gunwharf Quays which is targeted at young people in the area for example new Uni Students who would like to know what to do in the area. 

Before the issue of changing our ideas arose, the teams management was very effective and we met all pre production deadlines and had a successful first pitch.

7. Name 3 potential Health & Safety hazards that you observed during the location scouting phase?

Potential hazards of our filming were: Rain - we overcame the weather issue by waiting until their was a clear day to film. However wind was an issue in Gunwharf and effected the sound quality.

Another hazard was moving traffic and cars in the area. We overcame this hazard by crossing the road safely.

Using the tripod in a busy area created a hazard. This is because there was a lot of people in the area and we tried to use as little space as possible. We overcame this issue by waiting for a space/gap ready to film.

8. What 2 things would you do differently next time?

The biggest issue of the assignment was time management. This is because we changed our idea after being let down by Bored Of Southsea which was our interviewee for the project. After this we came up with a new plan of action. Unfortunately we could not get interviewees. This drastically effected the overall project. Next time I would choose a more local and/or reliable source for an interviewee and have back up plans right from the start of the project.

Another thing I would do differently next time is the filming techniques. The sound quality was not as good as i had hoped due to the wind and the type of camera. A separate microphone would have come in handy when we recorded the sound. This would have left the insert feeling more professional.

9. Describe the style of presentation used throughout production?

The style of presentation is casual and informal. Our main target audience was under 30s. The mode of address is casual and informal, this gives off a friendly and welcoming feel to the insert. This is a good technique as it is trying to market Gunwharf and persuade people to visit. The script was informative yet friendly. Visual codes used included casual clothing and interesting camera techniques for example arches and pans. 

10. How does the presentation style cater to the taste of the audience and the type of production?

The presentation style caters to the taste of the audience and the type of production. This is because the overall insert has a casual and informal style. Our target audience is young people and people looking at visiting the area. The production was very informative, letting guests and tourists know which areas to visit and what there is to do in Gunwharf Quays. 

So in the end, the style of the production works well with the purpose of our insert. The broadcast works well as an advertisement. 

11. Describe the issues that occurred during filming 

The main issue that occurred when filming was the fall through of our interviewees. When we asked people to be filmed they objected and as we were pushed for time we needed a back up plan. Our back up plan quite simply involved the use of our footage in a different aspect. We used the footage to market Gunwharf quays. This was needed in order to complete the insert. This was an issue which we resolved by changing the style of the insert. The style is very friendly, informative and persuasive. We faced this issue due to the change of our idea, we knew it would be an issue and worked our hardest to overcome the problem as best as we could. 

Production Diary

Production Diary 

Pre Production

Week Beginning Mon 24th February- 
Assignment introduced. Today we worked on initial ideas and mind mapped our ideas.

3rd March
Today we conducted further research and settled on the idea of Southsea, Albert Road and the skate culture. A logo for our production company was also made and designed.

10th March
Todays session was used to work on secondary research. We also made a risk assessment form and location scouting form.

17th March
Today the treatment was made. We continued to research and began to plan our recce trip to Albert Rd. 

24th March 
Today we made a story board and a shooting script. This completed the last of the pre-production paperwork.

We scheduled ourselves to do tasks however they weren't completed in the time span which was planned in our production schedule.
This is because we changed our idea to a more appropriate choice. Our interviewee (Bored Of Southsea) fell through and we began to re-plan a new idea. Our new idea was marketing Gunwharf Quays and encouraging people to visit. 

Production 

31st March
Today we drafted our new idea. And took a trip down to Gunwharf Quays for a recce trip for our new idea. Our new idea included a similar risk assessment and other pre production work so we began the filming process for the production and production management. 

7th April
Filming and production work was ongoing. Some of the filming was done in our own time as we needed to catch up due to our idea change. We worked on this issue and overcame it as a group. The filming process lasted a few weeks. A risk assessment form was made by the group.

25th April
Today we edited the five minute production. We edited in our break times,spare time and assignment workshop sessions in college in order to catch up to date. We also made the voiceover. 

28th April
Today we finalised the editing process and edited the voiceover into the production. All final work was completed and printed by the group and was bound into a folder ready for deadline. The production meeting form was finalised 

Treatment

Title-
Island Productions. We chose this name as it works well with the location of our production business ( south coast ). The logo features an anchor which also works well with the theme of the production name and location. 

Synopsis-
Gunwharf Quays is an popular attraction to locals and tourists in Portsmouth.

Target Audience- 
Our target audience is teenage males to young adults. The production appeals to them because the skate culture and fashion culture is predominantly male. Bored of Southsea primarily stocks male clothing and larger shoe sizes starting from a 6 or 7. The workers in the shop are young males who are also into the sport and fashion side of the shop. The shop is targeted at people in the local area as it is a small individual shop which sells their own clothing brand called bored of southsea. The designs feature local things for example, southsea seafront and naval patterns.

Allocated crew responsibilities-
Camera operator/director- Rosie
This is because I know how to use the camera affectively and will be helpful when directing the presenter with the best camera angles and sound/lighting.
Presenter- Emily
Emily is best suited to this role as she speaks clearly and confidently. She will also fit in with the theme of the production as piercings and tattoos are part of the skating culture and fashion. 
Producer- Jade
Jade would suit the producing role best as she has previous experience with the software. 

Equipment needed-
We will need a a camera and tripod. This is to keep the camera steady and to film the scenes needed. We may also need an additional microphone, this is because Albert Rd and Southsea are very windy as they're by the sea. We don't want this to interfere with the sound in the production as we want it to sound and look professional. 

Contributors-
Interview subjects are the shop owners themselves. We may also film other individuals in the shop at the time (if there is any) and this is subject to consent. We will also film people in the Southsea Skate Park, again depending on weather, opening times and consent.

Possible questions to contributors-
The shop owners-

• How did it all begin?
• How long did it take to get the break you needed and get a shop?
• Who comes up with the design work and where do you get your ideas from?

Contributors-

• How did you find out about Bored of Southsea?
• Are you following any of their social media?
• Is it the fashion designs or the skate culture that bought you to the shop?

Finance research- 

Budget list-

Bus to Albert Rd = £4 Return All Day in Hants (would need this for skate park too)

Petrol = est. £3.00 depending on traffic / paying for parking. 

Materials = Cost free (borrowing from the college) Cameras and equipment would normally cost a couple hundred pounds. 

Food = Lunch is Southsea would cost a few pounds per person.

The average allocated cost would be £7.00 per person for this project, including lunch and transport. 

Island Beach Productions

Rosie, Emily Jade

Bored Of Southsea - Southsea Skate Park (Skate Culture In Portsmouth)

http://www.boredofsouthsea.co.uk

Synopsis:
Bored Of Southsea is a local individual skate clothing shop situated in Albert Road. The report will feature the culture of skating and the individual clothing brand. 
Bored Of Southsea now has a website and various social media with lots of followers, showing the vast spread in popularity. (rough into script)



Background Info: 

Bored specialise as a Skate shop, selling all related well known brands in this market including Vans, Levi’s, Norse Projects, Thrasher, KR3W, Enjoi, Carharrt and of course their specialist line of Bored of Southsea products.

As well as clothing ranges Bored stock a great range of unique gifts including Lomography cameras, cruiser boards, skate decks, headphones by Urbanears, sunglasses and a great selection of watches from some well know brands.

Since establishing themselves as a must visit destination for the area, Bored have also created their own brand of well known and easily identifiable clothing with the Trademarked range of Southsea Bronx products all available at the store or online.

Bored have recently looked to develop their company in an extremely positive forward move by opening sister company 2C Albert Road selling high end boutique men’s wear and accessories.

Bored also have a great e-commerce website so if you can’t make it down to the store take a look at the whole range online at http://www.boredofsouthsea.co.uk/

Articles :

http://www.teanbiscuits.com/article/bored-of-southsea-x-rob-ryan/

http://www.southseaskatepark.com

http://www.teamlocals.co.uk/directory/portsmouth/bored-of-southsea

http://www.portsmouth.co.uk/news/vote-for-your-favourite-small-shop-of-the-year-1-5686600

Presentation Techniques for Broadcasting

Task 1- Research different presentation roles




Task 2- Analyse a broadcast

This broadcast is targeted at children. It is shown on CBBC.

The broadcast opens with visual aids including brightly coloured graphics.
Ricky Boleto, the presenter, is seen wearing casual clothing which is appropriate to the audience. 
The studio has bright coloured surroundings which keeps the audience interested. 
The broadcast contents are not too hard hitting and contain light hearted news such as a robot, celebrity news and X Factor. 

This contrasts well with BBCs other presenters such as BBC News at 10 which shows well dressed, formal presenters who follow the codes and conventions of TV News targeted at the middle ages audience. 

Task 3- SDC News

The aim of the bulletin is to inform and educate the audience. It is designed to bring short snappy news to South Downs students. 
The target audience for the programme is South Downs College Students and staff. 

Visual Techniques:
The bulletin contains visual techniques in order to follow a few of the codes and conventions of TV News. 
The bulletin was filmed in SDC which makes the location and surroundings appropriate for the target audience of the programme and fits in with the location it will be broadcast (South Down College). 
The dress code is casual. This also works well with the audience as I am a young college student, presenting to young college students. This also helps to make the bulletin relatable.
In future broadcasts I will not wear a coat. It doesn't work well as the bulletin was filmed inside.  
A successful broadcast will contain the 'anchoring' technique. This is where the presenter will have a balanced posture and stand still. This is something I would improve in future broadcasts as the technique was not used in this bulletin.
Another negative with the bulletin is the eye contact. I failed to look up to the lense as I was concentrating with reading the script. Looking to the camera lense in an important code and convention when dealing with TV News bulletins as it allows the audience to connect with the news reader and helps to build trust with the audience. 
The bulletin was filmed in the style of direct address. This allowed the 'speak to one person' technique to be used. 

Verbal Techniques: 
The language used in the bulletin and the script contained formal vocabulary and phrasing such as 'our top story today' which is a phrase often used in BBC News. 
The content of the bulletin was a report on benefits and drug scandals, this is reported in a serious manor. The language had to be formal when presenting more serious stories like this one.
The formality of the bulletin does not work well with the target audience. Students of South Downs College would relate more to light hearted news stories appropriate for their age group such as the content shown on BBC3 and MTV.

The tone of voice is fast paced yet laid back which is appropriate for the target audience. Ash Stymest has a similar style when presenting news for MTV, the channel is aimed at teens - young adults. MTV often show presenters in casual clothing and presenting a more relaxed style of bulletin.
I had a casual laid back accent when presenting the SDC News shown in the clip.

The sentence structure of the script was short and to the point. This is because the bulletin lasted 30 seconds so the report had to be fast paced and quick moving. This is similar to the style of BBC3 60 second news broadcasts. 

Broadcast journalist/Game show host

broadcast journalist

describe the purpose of this type of presenter:
Broadcast journalists research, investigate and present news and current affairs for television, radio and the internet. Their aim is to present information in a fair, balanced and accurate way through news bulletins, documentaries and other factual programmes.
what type of skills and qualities are required for this type of presenter?
interest in current affairs
audience connection
communication skills
confident
what are audience's expectations of this type of presenter?
formal
middle aged
code of appearance
knowledgeable of current affairs
confident
good personality
how does this type of presenter differ from other types?
more formal
more serious
very smart
identify examples of this role - use images/audio clips/video clips to illustrate.
describe/discuss the style of presentation for each example.

chat show host

describe the purpose of this type of presenter
Game show hosts help to present a show to the audience in an entertaining way. The purpose of a game show is usually to entertain however some have different aspects for example eggheads is an educational game show so the presenter helps to install knowledge whereas take me out is purely entertainment where the game show host will help provide this. 

what type of skills and qualities are required for this type of presenter?
Confident 
Entertaining 
Personality
Happy/Smiley
what are audience's expectations of this type of presenter?
Smart Casual dress code, game shows such as take me out, total wipe out etc are more casual than  game shows such as who wants to me a millionaire which are slightly more formal.
how does this type of presenter differ from other types?
A gameshow host is more informal and humorous than a serious news presenter, for example. 
identify examples of this role - use images/audio clips/video clips to illustrate.
describe/discuss the style of presentation for each example.

Assignment 2- Essay

Issues relating to factual programming- Essay

There are lots of different types of factual programmes for example; chat shows, magazine shows, cooking shows, reality TV, and TV news. For example Jeremy Kyle and BBC News at 10 -although they are very different- are both factual programmes. 

They are also broadcast and consumed in a number of different ways. They can be shown on TV, on the internet, at the cinema and on DVD. For example new releases are firstly broadcast in the cinema and then on DVD. The internet also broadcast factual programmes via websites such as youtube. 

TV News Programmes need to have certain codes and conventions, for example; TV news bulletins are designed to inform and explain the audience on current affairs. Therefore the programme must be factual. The audience have to install their trust into the bulletin, this is why it must be accurate. Field reporters and specialists/ raw footage also add credibility to the programme. TV news bulletins must be subjective and unbiased, therefore allowing the audience to determine their own decisions. 

TV Documentaries use facts to persuade the audience of the filmmakers point of view. They are split into different types of documentary, These are called modes of documentary:

• Expository- This type exposes the subject to the audience, for example a historical documentary- where facts are exposed. The voiceover directly addresses to audience. It may be seen and not heard (voice of God) for example Big Brother or a voice of authority where the voiceover is being seen as well as heard for example Brian Cox.

• Observational- This type of documentary is in its purest form. It is filmed in a non staged manner. The subject being filmed often does not know it is being filmed. There are usually no interviews. An example of an observational documentary is in the category of nature. For example Frozen Planet.

• Interactive- This is where the filmmaker is shown in the documentary as well as narrating the voiceover. It often differs from a more traditional documentary and is similar to a web documentary. An example of this is Louis Theroux Most Hated Family in America.

These types all present facts to audiences differently, they do of course, all aim to present a 'realistic' film/programme, but also like a fictional film/programmes create narrative, with a beginning, middle and end, to tell a story to the audience. 

There are a number of issues we need to consider when watching and making factual programmes- these include:

Some documentaries show a bias opinion on subject matter. For example Fahrenheit 911 shows a bias opinion portrayed about George Bush. 

There are also issues with technical elements, for example weather permits some filming and footage, especially in outdoor nature documentaries. 

Accuracy-

Factual programmes should be accurate and truthful because they portray facts not opinions. It is important to add credibility to the documentary because it installs trust into the audience. 

For example, backing up facts with figures, examples, and even eye witnesses will help the audience to believe the subject: The documentary supersize me contains specialists in the field and the documentary has facts and figures. 

Accuracy in TV News Programmes is very important as the material has to be truthful and accurate. This is because they are informing the audience of current affairs and events. Documentaries, however, sometimes can portray some bias opinions which can defer from accuracy. Both documentaries and TV News Programmes need to be accurate. This is in order to present factual information to the audience. Facts and figures must be correct. This is why both factual programmes and documentaries often contain specialists. 

Objective, Impartiality, Balanced-

The audience expect factual programmes to be objective, impartial and balanced because they expect an accurate portrayal of the subject matter. The audience want to be able to make up their own mind when it comes to a news story. This is why the factual programme must be balanced and therefore unbiased. 

Documentaries are expected to be objective. This is to tell a story without taking an obvious position of showing bias. For example, Michael Moore's Bowling For Columbine allows air time for both sides of the story which makes this documentary an example of an objective programme. However, documentaries often try to show both sides of the subject issue, but even objective documentaries are often shaped by the interests of the filmmaker. 

Documentaries are persuasive in order to make the audience think a certain way. For example Supersize me portrays negative material against McDonalds. Whereas TV News Broadcasts only portray facts whether that is negative material or positive about a subject. It is never unbalanced.

Subjective, Bias, Opinion-

All Factual Programmes are subjective as they are expressing the opinion of the filmmaker. Although documentaries try to be objective and show all sides of the story, the filmmaker will shape the story to his/her beliefs in order to persuade the audience to agree. The evidence of this is in nearly all documentaries however it is clearly shown in Fahrenheit 911 which shows almost no positive material upon George W Bush. The filmmaker uses clever voiceovers in footage as well as editing in order to persuade the audience. This documentary is a good example of subjectivity, bias, and opinion which are all expressed throughout. The filmmaker uses interviews and actuality footage in order to provoke an emotional response from the audience. 

TV News Programmes are mainly objective, impartial and balanced and do not show any opinions of bias. However, there are elements of bias in some of todays news content. For example, in news stories which report deaths caused by war, the TV News Broadcast will contain elements of subjectivity. The News Programme will present the sad news without comparing or contrasting with the death toll of the opposition. This is an example of when the news is slightly subjective by not showing more than one side of the story.

Different TV News Programmes represent the news differently. For example, News at 10, BBC3 60 Seconds and Newsround all take different approaches when broadcasting the news. Each of the three bulletins have a different target audience, type of news covered, and formality. 

Newsround- This programme is targeted to the younger audience, mainly being primary school age. This is because it is broadcasted on CBBC which is a children's TV channel. The content of the news also represents the news to be suitable for children, none of the news presented in the bulletin was hard hitting. The presenter is dressed very casually, and speaks slowly with easy to understand language. The genre of news covered in the Newsround was mainly sport. The graphics in the programme used the colours green and blue. This made the news seem more targeted towards young males.

BBC News at 10- The target audience for BBC News at 10 is middle aged males. The bulletin has a formal style and the presenter is smartly dressed with a formal style of language. The contents of the programme include hard hitting news stories and politics. The graphic style of the bulletin is very plain using the colours white and red. This is very simple and formal with a masculine element. This is the longest of all three news programmes which will also appeal to the adult audience. 

BBC3 60 Seconds- The target audience of this broadcast is teenagers to young adults. The bulletin is only 60 seconds long which appeals to the younger audience. The content also contained light news about celebrity gossip. The graphics used in the bulletin used the colour pink, this gives the bulletin a feminine feel. However, the channel BBC3 is generally unisex so both genders would watch this broadcast as late night BBC3 broadcasts programmes such as Eastenders and Family Guy, which together appeal to both genders. The presenter directly addressed the camera and talked fast paced which suits the teenage audience as the bulletin is only 60 seconds. 

The Most Hated Family In America has an interactive mode of documentary. This is because Louis Theroux is seen interacting with the family throughout, as well as narrating with a voiceover. Louis balances the documentary well by showing both sides of the story. The documentary shows impartiality, balance and subjectivity. Theroux does not express his opinion to the family even though he disagrees with their beliefs. One part of the documentary the filmmaker is seen 'enjoying himself' with the children in the family, this is to show the audience that they are ordinary human beings. He tries to get close to the family with his small crew to catch them in their purest form. The documentary has natural light and sound. This adds technicality of realism.

Whereas Fahrenheit 911 shows subjectivity, opinion and bias. Although the documentary contains accuracy with facts and figures to back up points, the filmmaker is bias and only displays one side of the story. Michael Moore shapes his opinion into the documentary with persuasive techniques in order to get the audience to agree with the points he is making. For example, the documentary is edited with a witty and sarcastic voiceover mocking Bush. The documentary contains contradicting music overlaying the footage. For example, the footage shown is of President Bush dealing with the terrorist attack and the editing contains bubbly music. In fact , all the footage in the documentary is shown to persuade the audience to have negative views on the former President. Michael Moore uses actuality footage of war zones and families of lost soldiers. This is to provoke an emotional response from the audience. 

Supersize me is a similar style of documentary targeting McDonalds restaurants. However, not as dramatic as Fahrenheit 911, The documentary presents subjectivity, opinion and bias. Morgan Spurlock's work is similar to that of Michael Moore's, he balances the documentary with information, shock and humour in order to make the documentary entertaining. Both documentaries are very one sided. Supersize me does not target fast food as a whole, instead he targets McDonalds. This makes the documentary unbalanced. The documentary is interactive. Morgon Spurlock is seen in the documentary as well as narrating with a voiceover, this is a similar style to Most Hated Family In America. The documentary uses specialists to add accuracy. He also narrates the documentary with facts and figures about the fat and calories in the food. The sound and lighting in the documentary is natural, this is in order to add an element of realism. The amateur style of film allows the audience to believe that it is actuality footage. The filmmaker uses clever editing in order to persuade the audience to agree with him. Spurlock narrates the documentary in a witty and sarcastic style similar to Michael Moore. The editing displays shocking pictures of McDonalds trademarks whilst sarcastically mocking the McDonalds slogan "i'm loving it'. The only element of the documentary which allows a slight input of balance is when the filmmaker interacts with a man who spends his life eating Big Mac burgers. However, this is just a technique to persuade the audience that the fast food chain is dangerously addictive. 

TV News are almost always objective and documentaries are almost always subjective. Although both should be accurate and impartial, it is more important that the news is accurate and impartial in order for the audience to believe it. 
A documentary is written and made by a filmmaker therefore it is almost impossible for the documentary to remain unbiased. Whereas TV News is merely presented from a reliable source of News and presenter must stick to a strict script and remain objective. Theroux's documentary is the least subjective of the interviews. Moore and Spurlock use sarcasm and mocking humour in order to persuade the audience. Whereas Theroux allows the audience to determine for themselves by showing both sides of the story. Although, Louis does not express his opinion throughout the documentary, it is clear that the purpose of the documentary is not only to inform and entertain, but to provoke an emotional response of anger. He does this by slyly allowing the family to act naturally around him and shock the audience with the behaviour of the family.
Fahrenheit 911 is a documentary targeted towards adults. This is because the documentary contains themes of politics and the 911 event which happened in 2001. The purpose of the documentary is to shock the audience and provoke emotional responses. This is in order to persuade the audience. After watching the documentary, the audience generally agree with Moore and share the same opinions. 
Supersize me does not have a clear target audience. The purpose of the documentary is similar to Fahrenheit 911. Spurlock tries to shock the audience in order to convince to audience to agree with his points. Both documentaries use accuracy to demonstrate their points with facts and figures. The audience expect to be shocked by the documentary. Generally  the audience will end up agreeing with the points made by Spurlock. 
Most Hated Family In America is the most objective style of documentary of the three. The audience most definitely have their own opinions on the family. This is because of the shocking footage that Theroux uses to shape the documentary. However, the aim of the documentary is not to make the audience agree. The purpose is to shock and entertain the audience and provoke emotional responses.